#4 Seth Rollins

Yes, Seth Rollins does deserve a shot at the Universal title, but not at the moment. If The Architect is given a chance at facing Reigns for the title, then The Shield will have to split, which may not be a good idea considering how over they always are.
Rollins vs Reigns vs Ambrose is a dream match that should happen, and could possibly headline 'Mania. But right now, the trio's feud with Strowman, Ziggler and McIntyre is one that is simmering and could explode anytime soon.
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Perhaps, Rollins or Ambrose could face off against Reigns after Royal Rumble and build it up for a match at WrestleMania 35.
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