#2 Low Risk, High Reward
There has to be a way for the company to take risks when it comes to matches. Fans have been entertained by seeing more babyface versus babyface matches. There should be more heel versus heel matches as well. Kevin Owens and Chris Jericho are destined for confrontation. The same holds true potentially for AJ Styles and The Miz.
One of the best things WWE has going for itself, is the ability to be more creative. The brand split allows for that. Making moves to change rosters with cross-brand trades and rivalries would help as well.
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Edited by Staff Editor
