#2 His look
It's no locker room secret that Mr McMahon has always had a fantasy with the bodybuilder type top guys.
Yes, there are the exceptions, but of every era, a muscle-head has been THE top guy. Bruno Sammartino, Hulk Hogan, Stone Cold, The Rock and John Cena have all been THE top guys of their industry, it's what Vince wants.
Second-tier top guys like Edge, Shawn Michaels & Rey Mysterio have all done well but have never been Vince's golden performers. As good as Kevin Owens is and for as many fans as he has, Vince McMahon will never fully accept him as his guy.
His casual dress wear and plump belly in Vince's eyes make him look like an average Joe, but that's what fans love about him. He looks average but he's truly exceptional in the ring and on the mic.
