#3. More straightforward storylines

WWE creative seems to be all over the place, scrambling and making last-minute changes even before an episode of RAW or SmackDown. Now we understand their persepctive and that it can be a hard and often thankless job.
They have ideas that are shot down 9 out of 10 times by Vince McMahon and many of the currrent storylines just seem off and a little too overdone and overcomplicated. The best storylines are the ones that are simple and straightforward.
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Take for example, Kofi Kingston's rise to the top. That was an incredible, organic storyline that had no ifs, buts or complications to it. It was a completely straightforward story and allowed the crowd to get far more invested in it than they normally do.
WWE needs to start making a regular habit of having straightforward stories that the audience can relate to. It'll help rebuild viewership.
A top WWE star is missing in action