#4 WWE rebranded the initial NXT concept
On the February 2nd, 2010 episode of ECW on SyFy, WWE Chairman Vince McMahon announced that ECW would be no more. Instead, it would be replaced with a brand new show called NXT which he described as "the next evolution of WWE; the next evolution of television history."
In the end, the new concept turned out to be a game-show-styled program. NXT rookies were paired with WWE superstars to compete in challenges each week. The show lasted until 2012 and was revamped into something more historic.
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NXT became its own weekly episodic wrestling show filmed at Full Sail University. Under the direction of Triple H, NXT grew bigger and bigger and began to sell out large arenas for their TakeOver pay-per-view events. It ushered in a new era for NXT which many of the WWE Universe will fondly remember.
#3 WWE rebranded SmackDown to Friday Night SmackDown
SmackDown debuted in 1999 and was placed in a Thursday night timeslot for six years. The show garnered great ratings and WWE decided to move SmackDown to a brand new night. The program was renamed Friday Night SmackDown. The show was still taped on a Tuesday night with it airing that Friday on tape delay.
It was a shrewd move for WWE, who still drew great ratings and became one of the most popular watched shows on a Friday night. The rebrand saw great emphasis on WWE using the Friday Night name, with graphics and promotions all changing.
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