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#3 Zack Ryder and Eve Torres
Nowadays, WWE Superstars including Xavier Woods, Sheamus and Matt Hardy engage with fans around the world by regularly posting new videos on their YouTube channels.
Back in 2011, however, it was less common for the men and women of the WWE roster to share videos and stories about their personal lives on social media, so Zack Ryder took advantage of that by creating his "Z! True Long Island Story" YouTube series.
The popularity of the channel led to Ryder receiving more television time, as well as a run as United States Champion, while he was also involved in a romance storyline with Eve Torres.
Speaking on Lilian Garcia’s Chasing Glory podcast, Ryder explained that, looking back, he should have said something to WWE’s decision-makers about the Torres storyline, which ended up being less about him and more about Kane and John Cena.
“I don’t know exactly what happened. I know, like, creatively and storyline-wise I was involved in something with Kane and John Cena and Eve, but that’s where I should have - that’s the time when I should have knocked on Vince’s door and been like, ‘Hey, what are we doing here?’ And I just assumed, ‘Ah, it’s gonna get better for me. It’s gonna get better.’ But it never did.” [H/T Cageside Seats for the transcription]
