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#3 It broadens the UFC fanbase
The likelihood of having more crossovers happen may be a bit smaller, but the UFC fanbase definitely broadens with the WWE signing of Ronda Rousey. How so? Like how Rousey brings in MMA fans to the WWE, many pro-wrestling fans could also turn their attention to the sport she left behind, and probably grow a liking for it, eventually.
With the likes of Cris Cyborg, Rose Namajunas, and Amanda Nunes running their respective divisions, women's MMA today is evidently a lot stronger and more appealing than it once was, and its current state is more than enough to attract a new set of fans, even from the WWE.
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