5 ways to book Roman Reigns after Backlash 

#3 Extended feud with a heel Dean Ambrose

Could the Lunatic return in a much darker avatar soon?

Everyone expects Dean Ambrose to come back as the babyface they know and love. However, there have been rumblings about Ambrose turning heel as well.

I would personally like to see Ambrose portray a heel on television. Truth be told, a lunatic character lends better to a heel persona than a babyface one.

This would also be a fresh, new coat of paint for The Lunatic Fringe. He's portrayed pretty much the same old babyface character since his initial heel run with the Hounds of Justice. He needs this heel turn desperately.

This can be a nice way to keep Reigns out of the Universal Championship picture until his next dance with the Beast Incarnate.