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As alluded to in an article earlier, WWE is going through a tough time, there have been reports on even Forbes talking about Raw recording its lowest ever ratings among many other things.
Slowly but steadily, right in front of the viewers, the product WWE has dished out has gotten underwhelming to such an extent that the most recent edition of Raw was termed the worst Raw episode of the year, with wrestling insiders like Tazz and Dave Meltzer also coming out with critical reviews for the show.
Admittedly there's been a sharp drop in the product that has been put out by RAW, with even SmackDown also suffering the same fate. With a consistently bad product getting dished out with an alarming regularity, WWE could look at making a few of the following changes to bring up the quality of their product.
#1 Add more credibility to the WWE Championship
In the last few years, slowly but steadily a trend has emerged, and by this year's Survivor Series, it was out in the open for all to see.
The WWE Championship has lost a lot of its credibility in the last few years. On the evidence, this also stems from witnessing how the WWE Champion has been squashed at the hands of the Universal Champion in the last two Survivor Series PPVs.
The main problem behind it is not actually the gold on offer, it usually comes down to the wrestlers fighting for it, and recently we've seen the biggest of stars usually fighting it out only for the Universal title on Raw, and more often than not that ends up taking the most coverage.
There's nothing against AJ styles or Daniel Bryan, but when stars like Braun Strowman, Seth Rollins or Dean Ambrose are on the same brand and fighting for the same gold, it tends to get more credibility.
#2 Bring back The Demon King
As talked about in one of the previous articles, probably the biggest of cardinal sins WWE is committing right now is not using its resources to the optimum point.
There are stars like Shinsuke Nakamura who don't even feature on television, while "The Bar" ends up facing "The New Day" for 5 weeks straight, which just kills anticipation and makes the product stale.
One of the gold mines WWE is sitting on and not exploring has to be Finn Balor. He is a crowd favourite in every possible way, he performs well in the ring, is great with the mic, and has one of the best gimmicks in the WWE - The Demon King.
For reasons unknown, he's not used the gimmick at all this year (except for a 2-minute squash at SummerSlam). In Finn Balor, WWE has someone that ticks all the boxes, could become the face of the company, and it's about time he's given the push.
#3 Turn Bobby Lashley face
In one of the earlier written articles, I'd mentioned that Bobby Lashley would not be happy with the way the year 2018 has panned out for him.
It won't be wrong to say that the new Bobby Lashley portrayed by the WWE has been pretty disappointing for any of the ardent Bobby Lashley fans.
Bobby Lashley is not a slick talker, his skill-set doesn't involve speaking on the mic, he's built like a wrecking machine, and that's how he got over in his first stint with the company.
What WWE needs to realise is that they have got a character in the mould of a Goldberg who can come in the ring, not say a word, decimate his opponent, and leave the ring. And even in doing just that, he'll cause maximum impact.
Turning him heel has made him even less relevant on the roster, and it's just hurting his standing in the company as it brings into the spotlight nothing but Lashley's weakness on the mic.
#4 Make the tag team division more relevant
Even Xavier Woods has come out to speak about this. The tag team division in WWE has lost credibility with repetitive booking and a lack of imaginative thinking.
No effort is made into building a storyline, and the tag team titles are just moved around as if everybody should get a chance to keep it. A month ago The Bar had it, then it was given to The Usos, then The New Day, and the cycle will keep on getting repeated while the other tag teams will not even feature on live television.
Sanity had made the jump from NXT to the main roster, but then even they have disappeared. The Revival has been turned into a joke as they have been handed out losses on consecutive editions of Raw by Lucha House Party.
The division needs better thinking, and better storylines, because if WWE itself doesn't take the division seriously, then fans won't either.
#5 Make Becky Lynch the face of the company
The last edition of SmackDown had an increase in ratings as compared to the one before that, and it was attributed to the one and only Becky Lynch.
WWE has stumbled onto something really great, and they need to be careful how they book Becky now because they have a history of trying to shove things down the audience's throat.
They should just simply make Becky the face and run with it, instead of doing strange bookings and again try to get Charlotte over. This was something they even tried earlier, but all it did was make the audience boo Charlotte out of the arena.
Becky Lynch has proven herself to be one of the best performers in WWE right now, and she deserves all the accolades she gets, she is primely placed to create a Stone Cold type legacy, and WWE should really try to keep their hands off it for now.
