#2 The Rattlesnake sides with McMahon

By early 2001, 'Stone Cold' Steve Austin had done it all in the WWF.
A multiple-time World Champion, Royal Rumble winner and WrestleMania main eventer, Austin had literally nothing else to accomplish in the ring.
It was with this in mind that the Rattlesnake decided to turn heel.
Joining the side of longtime-foe Vince McMahon, the story could have been great, but things got in the way.
Most of all, was the fans, who despite WWE's best efforts, simply couldn't boo the Bionic Redneck after so many years adoring him.
With this in mind, alongside the convoluted InVasion storyline, this isn't just seen as the end of the Attitude Era, but for many, the end of their time watching wrestling.
Though the story has its share of fans, most will agree this was bad for business.