5 WWE heels who fans love to hate (and what the Superstars really think about their characters)

#4. Charlotte Flair

Charlotte Flair immediately established herself as the main female babyface in WWE when she moved to Raw and SmackDown with Becky Lynch and Sasha Banks in the summer of 2015.

After winning the Divas Championship from Nikki Bella at Night of Champions, “The Queen” gradually began to adopt some heel characteristics that would go on to become synonymous with her WWE persona.

Flair mentioned in media interviews shortly after her 2015 heel turn that she never felt relatable to fans early on in her career, as her babyface gimmick was based on her being “genetically superior” to everybody else due to her father’s past success in the wrestling business.

Speaking after her second heel turn in 2018, the WrestleMania 35 main-eventer told Brian Campbell on In This Corner that she no longer felt the need to appease fans as a crowd-pleasing character.

“I got into Survivor Series [against Ronda Rousey], I said to myself, ‘You know what, I can no longer apologise for being that good’, because I am. It was one of those moments where it’s like go back to who you are and what your character is supposed to be and don’t care about the rest.”