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A good heel/face turn can turn a superstar's career on its head. The Rock would have never become the global megastar he is today if he did not turn heel early in his career, and John Cena would never have become the icon he is today if his initial heel run didn't happen.
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Similarly, an already established name can revolutionise the industry upon turning heel/face. Hulk Hogan changed the entire landscape of Pro Wrestling when he turned heel in WCW, and everyone's jaw dropped when CM Punk attacked The Rock and turned heel on Raw 1000.
Similarly, certain superstars have also saved their careers by turning face/heel. Becky Lynch is a very recent example of that.
Lets take a look at five superstars in WWE today who desperately need a turn in order to save their careers.
#5 Sasha Banks and Bayley
The Sasha Banks and Bayley feud has reached a point where fans find it hard to care about either of them. They started feuding sometime in late 2017, and it is still going on. The almost 1-year long feud has had absolutely no payoff yet.
Sasha Banks had teased a heel turn for about 3 months before Bayley showed some real signs of turning heel by attacking Banks on Raw. However nothing happened, and they continued their confusing feud.
This on and off friendship reached its pinnacle a few weeks ago when they formed a tag team named 'The Boss 'n Hug Connection'. If that isn't cringe-worthy, I don't know what is.
This ridiculous booking of the pair is expected to end at WWE Evolution where a singles match between the two is expected to take place, with one of them finally turning heel.
We all know Sasha Banks is a natural heel. On the other hand, the crowd popped really loud when Bayley teased a heel turn instead of The Boss. Either way, the fans will accept both heel characters. One of them just needs to turn.
If either turns, it will probably be one of the longest drawn out turns in the history of WWE. But it should also add something to their match at Evolution. The fans will not care much about the match anyway. But a Bayley heel turn could save her nearly ruined career.
#4 Bobby Lashley
Ever since returning to WWE after WrestleMania 34, Bobby Lashley has had a rough time. His initial feuds killed off any momentum he had. Firstly he was thrown into a one sided rivalry between himself and Braun Strowman against Sami Zayn and Kevin Owens, and then he started a one on one feud with Sami.
That spelled disaster as WWE's writing team basically buried both men with their bad booking. He had a main event level feud with Roman Reigns, but although he won their PPV encounter, Reigns was the one chosen to face Lesnar at SummerSlam.
Lashley's baby face character has lost all steam. His last appearance on Raw was a handicap match against The Ascension, and he won the match easily. But the talking point was his promo with Baron Corbin backstage.
He was smiling and talking like a goofy happy go lucky person. That is NOT the Bobby Lashley we all expected. The fans want to see the ass kicking Lashley who speaks less and does more. The Lashley that left WWE all those years ago isn't the Lashley we have today. The only logical option here is a heel turn.
Lashley has signed a long term contract with WWE, he isn't going anywhere soon. So if WWE wants to make the most of him, they need to turn him heel to reap the benefits. A heel character is easier to connect with the crowd.
Lashley just needs to do his talking in the ring, and the crowd will be behind him. A heel turn followed by an alliance with Braun Strowman against The Shield would be best for business.
#3 Dean Ambrose
Ever since Dean Ambrose returned the week before SummerSlam, rumors were spread all around that he would turn heel by betraying Seth Rollins. But Ambrose didn't turn heel, and instead The Shield reunited as baby faces.
Among the members of The Shield, Roman is the Universal Champion, Seth is the Intercontinental Champion, and Ambrose.... well, Ambrose is wrestling Jinder Mahal on Raw.
This has happened before. Rollins and Reigns have always been the focus of WWE Creative, while Ambrose gets overlooked. Aside mid 2016 when Ambrose won the WWE World Championship from Seth Rollins at Money in the Bank, Ambrose has always been below his Shield brethren on the card.
So if WWE wants to keep Ambrose on the same level as Reigns and Rollins, they need to do something special with The Lunatic Fringe. Something special like a heel turn.
I mean, just look at Ambrose. Does he not look like the most evil dude you have ever seen? He looks the part, we all know he can play the part. So WWE just needs to pull the trigger and let Ambrose stab Seth and Roman in the back. A heel Ambrose might just be the most entertaining character in WWE for a long long time.
#2 Finn Balor
Even without having a concrete storyline going into SummerSlam, Finn Balor provided us with one of the best moments of the PPV. His Demon entrance and complete destruction of Baron Corbin in under 2 minutes was one of the best moments of the show. But regardless of how much Balor impresses, he remains stuck in the mid card of Raw.
He never gets the push he so deserves. He finally received his shot at the Universal Title which he chased for almost 2 years, but came up short against Roman Reigns on Raw.
Balor is one of the best performers in WWE today, he thoroughly deserves to be in the main event scene. But his size is seemingly stopping him from breaking through the glass ceiling, and grabbing that evasive brass ring.
To make things right, the only logical move for Balor should be to turn heel. Finn Balor has had some of the best years of his career as a heel. Alongside the likes of Luke Gallows and Karl Anderson, he started the infamous Bullet Club in New Japan Pro Wrestling. He did his best work in the Independent Circuit as a heel.
If he wants to replicate that success in WWE as well, he needs to turn. He has been a baby face for the entirety of his WWE career, and that has got him nowhere. So, a heel turn and then possibly pairing him up with some more guys to form a heel version of 'Balor Club' can rejuvenate his career and make him the star he so deserves to be.
#1 Bobby Roode
Ever since debuting on SmackDown Live last year after SummerSlam, Bobby Roode has had a downhill journey. He started strong being very over with the fans. He even got a US Championship reign, and defended his title at WrestleMania. But after moving to Raw in the Superstar Shake-up, he has rarely been featured on TV, and hasn't appeared on a PPV except in the Money in the Bank ladder match.
His career revival is simple. Get rid of the robe, get rid of the smile, give him a suit and a heel turn. We saw in NXT how great he was as a heel. He was turned face upon reaching the main roster, without any logical explanation.
The crowd didn't exactly connect to the character, as he went from a smooth talking aristocratic heel, to crowd pandering babyface within 3 days. Even in his TNA days, Roode did his best work as a heel. His only run with the TNA World Heavyweight Championship came when he turned heel on his Beer Money partner James Storm.
Given that Raw has a severe lack of main event level heels, Roode's turn can also help the brand in the long term. For now, Braun Strowman, Dolph Ziggler, and Drew McIntyre are the only 3 noticeable heels on the roster.
That is, if one considers Braun Strowman a heel. Roode has the look, the in ring ability, and the charisma to make it as a main event level superstar. All he needs is a proper character, and that can be achieved easily if WWE books his turn properly.
