#1 Roman Reigns as the face of the company

Roman Reigns has had quite a decade in pro wrestling. He joined WWE in 2010 after his football career ended. After learning the trade in FCW, he debuted alongside Seth Rollins and Dean Ambrose as The Shield, in 2012.
But, back then, no one expected The Big Dog to be in the position that he is now, as one of the most important - if not the most important - Superstar in the company. Reigns became WWE Chairman Vince McMahon's pet project, and he got a huge push by the company to be "The Guy" of WWE.
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This is surprising as McMahon was, in fact, not keen on giving Reigns the big push just a few years ago. Wrestling Observer Newsletter (H/T Inquisitr) reported a few years ago that McMahon was not keen on Reigns being the face of the company and had actually wanted The New Day's Big E to be the face of the company.
Triple H convinced McMahon to go with Reigns, which is what happened eventually.
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