#3 There are plans for Erick Rowan

Erick Rowan was featured on RAW in an eerie and creepy segment where he seemed to be staring into a cage and talking to it. While we can only speculate what's inside the cage, he came out to the ring with it before he squashed a local enhancement talent.
One can only wonder what exactly WWE has planned, but the positive aspect of this is that WWE has something planned for Rowan. The same can't be said about Luke Harper, who seems to be kept on the sidelines while he waits for his contract to finish up (which is supposed to be November, but it's presumably been extended due to his injury period last year).
WWE has plans for Rowan, but what it is, we're yet to see. It's going to be interesting as long as WWE commits and doesn't randomly axe the storyline as they have with many before. What do you think could be in the cage? What are Rowan's intentions?