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#3 Finn Balor turns heel to destroy Seth Rollins:
Finn Balor was pushed to the moon as soon as he got called up to the main roster in July 2016. He became the first-ever Universal Champion by defeating Seth Rollins at Summerslam. During the match, however, Finn got injured. This forced him to relinquish his title the following night on Raw, and undergo a surgery which would cause him to miss 6-8 months of in-ring action. Finn Balor returned in April 2017 as Seth’s mystery partner. Finn continued to team up with Seth for some weeks. Fans thought that it was Finn’s strategy to get close to Seth so he could eventually hurt him and take his revenge for injuring him during the most important time of his wrestling career. This would have turned Balor heel and Raw lacked great heels in 2017 so a Balor heel turn would have worked then.
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What ended up happening was quite disappointing. It appeared that WWE lost hope in Balor and considered him injury prone. He ended up participating in random matches and losing all the ones that mattered. He slowly turned into a glorified jobber and hasn’t recovered since. He hasn’t been involved in any meaningful feuds since his return. His Demon gimmick is rarely used nowadays and has lost all the momentum which he gained during his NXT and early Raw run.
