7 huge missed opportunities to turn Roman Reigns heel 

#3 Jealously gets the better of a broken man

Sometimes anger, frustration, and pure hatred can be summed up in one emotion, jealousy

Just 7 days before the 2016 Money in the Bank pay-per-view, Dean Ambrose promised his former Shield brethren that he will win the contracted ladder match and cash it in on the same night, and for all the people out there that are longtime WWE aficionados, they knew that promise by a fan favourite superstar was highly unlikely to work out.

When The Shield was officially broken into pieces courtesy of a couple of chair shots from "Mr Burn It Down" himself many were sold on Ambrose’s character of a man driven by revenge, and that allowed WWE to have faith in "the lunatic fringe." But as the years went on, it was evident that Ambrose was not regarded on the same level as Reigns and Rollins.

Even though that was the case, "the lunatic fringe" battled through countless midcard and lower tier programmes all with the rage and attitude of badass, and to the surprise of WWE's higher-ups, fans grew fond of this type of unpredictable character. Therefore, WWE finally decided to listen to the masses and give them what they wanted for so many years, and boy this was a decision no one saw coming.

And for all those wondering if Money in the Bank 2016 fell on Christmas Day as WWE was in the mood of showering fans with gift after gift, let's just say Christmas came early. As if Ambrose became Mr Money in the Bank at the event was not enough, WWE then did something else unpredictable, and in the context of what occurred, 'unpredictable' is actually a mild adjective. That moment of mayhem saw Ambrose living up to his promise of cashing his briefcase in the same night to complete one of the wildest Money in the Bank cash-ins of all time.

But in all this commotion, WWE should’ve stepped back assessed this decision to make Ambrose the top guy in the company, as it was apparently obvious that they had no interest in making Ambrose the modern day Stone Cold Steve Austin. Moreover, his championship feuds didn’t even scratch the surface of his real potential and Ambrose is a character that thrives in the chase instead of being the champion avoiding to lose.

Therefore, being the controversial booking artists the creative team are, they should’ve used Ambrose’s career-defining moment to make way for a more shocking scene, the betrayal of Roman Reigns. When Dean ascended to the top of the food chain in a matter of one night Roman Reigns was on a faster way down the ladder than anyone could ever fathom, from losing his World Title clean to a redesigned Seth Rollins to being suspended later in the week for failing to pass a drug test, Reigns was the perfect star, at the perfect time in the perfect place to turn heel.

As many speculated that Reigns lost his WWE Title to Rollins, was due to his drug test scandals and WWE never even try to keep this revelation about their top guy under wraps, as they openly mocked him various times during his suspension as a means of 'punishment.' But the company missed a big booking opportunity here as they could've used this real backstage heat on Reigns to turned the tables on his stagnant babyface run. And just ask yourself this question, did you honestly miss Reigns while he was gone?

Fans were excited to watch Raw without Reigns, they were overjoyed to witness Seth Rollins roast the crap out of Reigns on the first ever Rollins Report, and they didn't even want Reigns to return for the triple threat WWE Title match at Battleground 2016. WWE should've realized all this and trolled fans who thought Ambrose was going to fulfil his dream finally, to only let Reigns cost Ambrose his match by assaulting him in a crazed vicious manner, and not Randy Orton ear pulling crazy, but a beatdown that would’ve felt satisfying to the character of Roman Reigns.

There’s nothing more villainous in wrestling than stealing someone’s opportunity from right under their nose and Reigns on this night should’ve channelled his inner John Cena and cost his best friend an opportunity he worked blood, sweat and tears over. Sure this would’ve robbed fans of an unforgettable moment in Money in the Bank history; it would’ve left Ambrose revenge angle with Rollins that stretched for years incomplete and it would’ve been shockingly disappointing to witness Ambrose lose an opportunity he busted his ass to earn.

But if all that could be accredited to a heel Reigns that could not control the pressure from fans, the jealousy of watching his best friend leap in front him, and the embarrassment of his slow descent down the card, WWE should’ve taken this chance to portray Reigns as the natural heel he is, by mixing reality with a little bit of kayfabe.