#3 Seth Rollins

Let's be honest here - as popular as Seth Rollins is now, he would probably be two times as popular if he would have continued on with his babyface run and eventually won The Universal title. In fact, Rollins was on the babyface run of a lifetime when The Shield reformed and while he remains a crucial part of The Shield storyline, he is no longer after The Universal title.
Fortunately for Rollins, the WWE breaking up The Shield will finally allow him to pursue The Universal title again and have the run he should have had a long time ago. In the end, maybe WWE will choose to go another direction with this and might even look to Ambrose as the next title holder, but one would have to imagine Rollins getting a chance at some point.
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