7 Things that have likely led to WWE's decline in ratings

#6 Pushing/booking the same superstars atop the card

Much of the Universal Championship's story over the last few years has involved Lesnar and Reigns.

I've said it before and I'll say it again―the worst thing that happened regarding the Universal Championship was booking Kevin Owens to lose it to Goldberg at Fastlane two years ago. It put the title around a part-timer who was only back for 'one final run' with the end game of losing it to Brock Lesnar at WrestleMania the following month.

The title and fans endured sporadic appearances and defenses, and when it was defended, it was mainly against two stars in Roman Reigns and Braun Strowman. I understand that there are top stars in your company and they get more chances than the rest of the roster.

But WWE had more than enough opportunities to 'crown' Reigns Universal Champion but they instead chose to prolong it. They could have crowned Strowman late last year but again decided to put the title around Lesnar's waist. He defended it at the Royal Rumble and didn't show up until WrestleMania. And that's just the problem with the booking of the Universal Championship.

Almost to the same degree, whenever there is a new champion on the show, Charlotte Flair is always given a title shot right away. It's often been to the detriment of the rest of the women on the roster who don't get as many chances. Who was Becky Lynch's first challenger for the SmackDown title after 'Mania? Flair. Who received an impromptu match two weeks before 'Mania? Flair.

Once again, there are main-event stars, mid-card stars and lower card Superstars on a roster. Always booking the same four or five people in the title picture, however, isn't exciting and will turn a lot of people off of your product.