#8 Stop scripting everything to death

WWE has a major problem in retaining interest in another way. When you watch the shows, it's obvious that most of the people you hear, from the wrestlers to the announcers, don't talk like real people. Every word they say has been scripted and often in the worst way. Only a very few people, like The Miz, can overcome this and sound natural.
This creates a disconnect between the audience and the content. It just feels inauthentic. It's a pain to get through, giving you reasons to leave rather than stay. In today's age of hyper-short attention spans, this is an important problem to address.
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We will likely never see a return to the free-wheeling style of the Attitude Era. Corporate sponsors guarantee that. However, there's no reason for the company to not give its performers guidelines on the points they should get across, the things they're prohibited from saying, and then let them go from there.
Changing to this style should make the WWE programming 40% better at least and more viewers should be retained.
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