#6 ‘Belt’
Yes, WWE wants you to forget that the title belt is, in fact, a BELT. You know, that piece of fabric you wear around your waist to keep your pants up. Apparently, the idea that a Championship is worn around the waist irritates Vince McMahon so much, he decided to ban the word entirely (along with a frequently-used synonym, ‘strap’).
So he makes his talent use the term ‘Championship’ instead, seemingly in an effort to make the item in question sound more prestigious.
That approach is failing horribly. You do not make something more prestigious by giving it a fancier name in the hopes that’ll catch on. There’s an expression in English that goes like this: ‘polish a turd, it’s still a turd’.
This means that no matter how much you might clean something up on the outside or disguise it to be something nicer than it really is, deep down it’s still the same piece of crap, and people aren’t buying its fancy new look. This mentality works the same way for words used to describe something as it does for an item’s physical appearance.
Vince can call his belts ‘championships’ all he wants; everyone, from the most die-hard WWE fan to its youngest audience member will still consider it a championship belt. Because that’s what it looks like, and no amount of Vince trying to suggest otherwise will change that.
Teddy Long snaps when Swerve Strickland's race is brought up HERE
