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#7 The WWE
Believe it or not, WWE has a lot to lose in this situation and should be very weary about trying to make a new deal with Brock Lesnar. In fact, not only will Lesnar staying champion kill all the plans that WWE has set up for the future, it costs will cost them a horde of fans in the process.
As if that wasn't bad enough, The Universal title will look like a complete joke in comparison to that of The UFC Heavyweight title and UFC will be sure to remind WWE of that every chance they get! Of course, Vince McMahon might think he can change people's perception of the belt as time goes along, but it will always look like a prop belt compared to The UFC title
In the end, Lesnar remaining champion and going on to win The UFC title would be a disaster for WWE and hurt The Universal title more then Lesnar's first reign did. It could even turn fans off from the company completely, which would be a big loss for The WWE following one of their big four pay per views.
