#1 Roman Reigns

If nothing else, Brock Lesnar striking a new deal with WWE would be an absolutely disastrous situation and impede his progress of becoming the company's top guy. Another problem is that a potential deal would likely ruin all the changes WWE has made to Reign's character and render them all meaningless
With that being said, if Reigns doesn't defeat Lesnar at Summerslam in their Universal title match, it's going to make The Big dog look like a complete joke. Unfortunately for Reigns and The WWE Universe, that's exactly what could end up happening if Lesnar is somehow able to get creative control going forward.
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Its no secret that Lesnar has used leverage to get some pretty sweet deals out of WWE in the past, which should make it obvious to anyone that it could easily happen again. The question though, is whether WWE is actually willing to do this and if Lesnar actually has the leverage to make a deal like this happen.
In the end, The WWE Universe seems to be reacting more positively to Reigns then ever before, which was what Lesnar used as leverage in previous negotiations. With that in mind, Lesnar is reportedly trying to sell McMahon on the idea of being a dual champion in UFC and WWE, which could be the only thing that McMahon values over Reigns career.
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