9 times WWE failed Roman Reigns
#2: The 2015 Royal Rumble
This was a decisive setback for the Roman Reigns push. Timing is everything in this world and Daniel Bryan's story arc wasn't yet done. Fans wanted to see their favourite come back from injury, win the Rumble he should have won the year before, and ultimately win back the title he never lost. Daniel Bryan vs. Brock Lesnar would be the ultimate David and Goliath story.
When Bryan was announced as a Royal Rumble contestant, fans got excited.
Then he got unceremoniously dumped out in 10 minutes. Fans were livid. Almost the entire match from there on out was a disaster and Roman Reigns' victory was showered with boos. Fans got the impression that Roman Reigns was taking an opportunity from Daniel Bryan, and that image hasn't been shaken since. Daniel Bryan's subsequent endorsement added fuel to the fire, as it felt forced and insincere.