A look at the October 6, 2019 'WWE Fan Council' survey 

Lana and Rusev at the 2018 CMT Music Awards
Lana and Rusev at the 2018 CMT Music Awards

It is not uncommon for publicly traded companies to perform what is called market research with regards to the general public. This ensures that a company learns more about what its fan base is interested in, and ultimately that said company keeps working toward its long-term goals.

WWE is a publicly traded company known to perform focus groups and other testing to determine what the WWE Universe is interested in. One of its means of doing so is through the WWE Fan Council. The group is comprised of a "diverse and dynamic group of people" who share "their thoughts of a wide range of WWE topics and initiatives."

Surveys are sent out to members of the WWE Fan Council on a regular basis, often after major live events. One came to members on Sunday, October 6, 2019 -- myself included -- on the day of the Hell In A Cell pay-per-view. Since participation within the WWE Fan Council is done compensation free and on a voluntary basis, members who promptly submit their answers to these surveys are "entered into a sweepstakes draw with a chance to win gift cards to the WWE Shop."

Screen #1 - October 6, 2019 Survey:

Photo courtesy of Darren Paltrowitz
Photo courtesy of Darren Paltrowitz

As seen above, WWE is attempting to gauge how interested members of the WWE Fan Council are in recent episodes of RAW, SmackDown and NXT. In the second question, the company is inquiring about how often members are following news related to each of its WWE Network programs.

What can be deduced from this portion of the survey is that WWE is trying to gather which of its weekly programs are most popular among its core fans. Furthermore, there is interest in knowing which programs attract the most attraction beyond the actual broadcast or video-on-demand viewing.

Screen #2 - October 6, 2019 Survey:

Photo courtesy of Darren Paltrowitz
Photo courtesy of Darren Paltrowitz

The three questions shown within the screenshot pasted above are identical aside from the name of the program shown. The survey is asking how members of the WWE Fan Council are enjoying each show's "storylines" and "match quality," clearly denoting the WWE Network's programming as entertainment and not legitimate sports-oriented competition.

As with the questions shown on the prior screen, the company is aiming to deduce whether particular shows are viewed more favorably than others. All questions must be answered before moving to the next screen, even if "Don't know" is the selected option for all six questions.

Screen #3 - October 6, 2019 Survey:

Photo courtesy of Darren Paltrowitz
Photo courtesy of Darren Paltrowitz

After answering the questions shown on the previous two screens, this "thank you" screen showed. There was no immediate notification of whether or not I had won "gift cards to the WWE Shop."

With NXT being such a major part of this particular survey, it is clear that WWE may be paying close attention to the newly-launched All Elite Wrestling program known as Dynamite. NXT is directly competing against Dynamite in the U.S. market. Whichever side you stand on in the Wednesday Night War, the key is that the Stamford, Connecticut-based sports entertainment giant does want feedback from the WWE Universe. It is evident that the company is now viewing NXT as far more than a Triple H helmed developmental territory.

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