AEW signs PPV deal with In Demand
All Elite Wrestling announced Tuesday afternoon that it has committed to a minimum of one PPV event per quarter, signing a multi-year deal with In Demand. The company is one of the leading video-on-demand and pay-per-view programming distributors in the United States. Their deal with AEW will run through June of 2021.
“We’re huge fans of AEW’s exciting wrestling talent and events, and are pleased to partner with them as they continue to build their audience, marketing and distribution,” said Mark Boccardi, In Demand’s SVP, Programming & Marketing. “This commitment from AEW demonstrates that our programming partners see the value in a long-term relationship with In Demand, and with the pay-per-view platform itself. We’re able to offer our content partners the largest distribution reach in the PPV business, as well as customized marketing and promotional support.”
In a press release, AEW President and CEO Tony Khan says their events are the best shows in wrestling and calls In Demand the perfect partner.
“With In Demand’s vast reach and connectivity, we’ll be able to bring all of our AEW pay-per-view shows into the homes of wrestling fans throughout North America.”
In Demand currently delivers content to more than 60 million cable homes in the United States. AEW has yet to announce its next PPV event.