#1 Make things personal

If nothing else, making it personal is probably one of the few things that still draw attention in the wrestling world. It also creates an interesting dynamic that makes it hard to tell reality from fantasy, which WWE and other companies can leverage to their advantage. With that being said, it is also the key to how to make Brock Lesnar's latest title run interesting.
How WWE goes about it is ultimately up to them and dependent on how big of peak they want to give fans on what's happening backstage, but having Lesnar hold Raw hostage for a bigger contract would be a good start. In fact, it would be one of those rare moments in WWE where Vince McMahon would have to get on his knees and beg his top star to say.
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Lesnar can even go through all the lines of you need me to know that Reigns is out and how much publicity he will give McMahon's company when he goes to UFC. In the end, doing these types of things will only help to bridge the gap between reality and fantasy, which will make Lesnar's title run a lot more fun to watch going forward.
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