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#4 Mentioning Charlotte Flair's brother.
In what can only be described as a poorly thought out attempt to put heat on Page and inspire sympathy for Charlotte, WWE decided to go ahead and have Paige mention the fact that Charlotte's brother had committed suicide. Paige followed that up by saying her brother didn't have much fight left in him.
The two superstars were facing off for The Women's title and while it was obvious that it was an attempt to add some gravity to the women's division, it arguably was in the worst way possible. WWE even did it during a contract signing for the title match of all things, which only made the line look more out of place.
Not only was it a crude moment for everyone involved, especially with WWE in a PG friendly era, it was also too personal for fans to really latch on to. Sure, fans wanted to root for Charlotte in this situation, but it made Paige look like an absolute psycho and like she had no soul at all.
In the end, its one thing to try to get heat, but when you are invoking personal incidents in order to do that, its a little less appealing and counterproductive. In fact, it's easy to say that fans probably never saw Paige in the same way again after that line and they never really saw the company the same way as well.
