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#4 Develop The Brand More In The United Kingdom On Other Shows
This is something WWE has already actively done on a couple of occasions now but I feel they could be doing more of. The only place the United Kingdom Championship feels like it is currently relevant is here in the UK and is the only active WWE championship to be defended outside of WWE. The championship was defended by Dunne at night one of Insane Championship Wrestling's Shug's Hoose Party Four event in July 2017, at the Progress Wrestling Chapter 60: Unboxing Live! 2 - Unbox Harder event in December 2017, and at the Progress Wrestling Chapter 61: Don't Touch Me...Don't...Don't Touch Me event in January 2018.
This has benefits not only for the WWE but for the promotions WWE is working with as well. Not only would their attendances be likely to increase but it gets additional eyes onto their brand and talent. WWE would benefit from this with more fans wanting to come and see the United Kingdom Championship being defended on shows outside of their own, and this could lead to more fans becoming interested in the UK brand itself, attending WWE UK branded shows and helping to grow the demand for the brand.
What makes Sting special? His first AEW opponent opens up RIGHT HERE.
