#3 Relying on certain superstars
In all honesty, one of WWE's biggest problems is the fact that they continue to rely on the same superstars over and over again. Not only is this counterproductive to the idea of creating new stars, which will also be discussed later on in this list with the topic of nostalgia, it also creates a very bland and predictable product at times.
For example, why keep relying on superstars like Roman Reigns, Ronda Rousey, Brock Lesnar and even AJ Styles in the title picture when the company has produced more than enough alternatives to take their place. Sure, these superstars are cornerstones of their respective divisions, but that doesn't mean that they are the end all be all.
In the end, WWE would benefit so much if they would just step out of their own way and learn to create new stars. Fortunately for The WWE Universe, they seem to finally be doing that to some extent over the last couple of weeks, but its pretty much anyone's guess whether the trend will continue or not.