Five things WWE should change with the brand extension this time around
New brand extension, new era and new opportunities to make it all bigger, better and more successful.
In a matter of days, we will see the new brand extension come to life. We will know who is on each brand as WWE enters the new era and goes full speed ahead with it.
While there have been little details here and there, until this happens we will not know for sure the extent of the brand extension. There are still more questions than answers, but hopefully, it won’t be too long before those are answered.
But one thing is certain, is that with the 2016 brand extension WWE has the chance to make it bigger, better and more successful than the last time they attempted this.
The company has more diverse and more talented stars to divvy up between the two rosters, and times have most certainly changed. It is now or never to create new stars and make legends out of them.
WWE has bided their time enough in making this monumental decision; they have no excuses not to take advantage of it.
There are many things that WWE can do the second time around with the 2016 brand extension. While we can’t list them all here, we can highlight some of them.
#5 SmackDown needs a makeover
SmackDown is making a big transition to going live full-time starting with the draft lottery on July 19th. WWE cannot just make the move and leave SmackDown the same. They should go all in with the transition, complete with a new attitude and a new look.
SmackDown should be a brand new show inside and out; that goes for backstage as well in terms of creative teams. It needs to stand out as a show to tune into, not rolling your eyes at when you see it being advertised.