#1 Making Brock Lesnar the bad guy

If nothing else, it became extremely apparent throughout the entirety of Monday Night Raw that WWE wanted Brock Lesnar to look like the bad guy. Not only was that evident by Lesnar's line about not watching Raw unless he's on it, but also by the fact that Lesnar manhandled his own advocate backstage and even F-5'd Kurt Angle in the main event.
Interestingly enough WWE seems to be hinting at Heyman costing Brock Lesnar the match at Summerslam and thus helping Reigns win the title. In the end, having Lesnar turn on his own advocate and The Raw General manager was a great way to paint The Beast Incarnate as the bad guy and will only make Reigns come across more and more like a babyface.
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