Gimmick Some Lovin': The Ladder Match (Monday Night RAW: July 1, 2002)

Bully Ray Callaway

#FBF to when a bully character with a biker aesthetic was an original idea.

Booger Red's yard maintenance mostly consisted of humiliating undercard performers in increasingly creative ways, then inflicting upon them massive amounts of pain in creatively brutal ways.

Forcing Tommy Dreamer (in a gross-guy-who'll-eat-anything-while-wearing-ugly-Jncos gimmick) to choke down a cup of tobacco spit and obliterating rookie Randy Orton and his apparent lack of respect exhibited Taker's mean streak perfectly and ignited a fire under tag team specialist Jeff Hardy.

The Hardyz were fresh off attempting to stop another monster ruthlessly terrorizing smaller superstars, the recently returned Paul Heyman and his blue-chip prospect Brock Lesnar. Jeff Hardy had established him as the ultimate David against WWE's gallery of Goliaths standing up for his brother Matt after a Lesnar assault on the steel entrance ramp before losing via TKO to The Next Big Thing in Lesnar's pay-per-view debut.

Lesnar and Heyman would then defeat the Hardyz again in a "tag team" contest at Judgment Day, featuring Heyman taking advantage of nonstop Lesnar brutality against the brothers from North Carolina to tag in and claim the glory (and the pinfall).

Jeff Hardy's judgment in 2002 was equally lacking where fashion and choices of opponents were concerned.

Still smarting from these beatings, Jeff Hardy would sling stones at another behemoth when he'd interrupt Undertaker's bullying with guerilla attacks saving colleagues like Dreamer from the Deadman's wrath.

Undertaker would guarantee Hardy the opportunity to get famous with a shot at his Undisputed Championship, which Hardy accepted under the condition that it be a ladder match; Undertaker agreed, and the match was set for the July 1, 2002, Raw main event.