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The official international Twitter account of New Japan Pro Wrestling recently tweeted out a post in which they announced the launching of a new American ancillary promotion which they have dubbed New Japan Pro-Wrestling of America. The announcement was made in a press conference which was headed by New Japan's Chairman Naoki Sugabayashi and Chief Executive Officer Takami Obari.
NJPW's collaboration with international promotions
NJPW CEO Takami Obari explained that the reason as to why they chose this particular name for the new promotion is that they want to uphold the NJPW brand value in the USA and they know that fans in America value the said brand and concept.
The company also uploaded a photo of a map where they announced the names of the regions in the United States they are currently focusing on to run events and live tours.
The top professional wrestling promotion of Japan has seen a considerable rise in popularity and television viewership in the international markets, especially the United States ever since they started collaborating with promotions from other countries such as Ring of Honor from the United States, CMLL from Mexico, and Revolution Pro Wrestling from the United Kingdom.
Also read: NJPW's parent company acquires Stardom
Their co-produced events with ROH such as G1 Supercard usually used to receive a lot of praise. However, this year's edition of the G1 Supercard which emanated from the Madison Square Garden in New York City, New York received polarizing reviews. Critics particularly praised the matches of NJPW while they criticized the matches and storyline angles of ROH.
Earlier this year, it was reported that ROH's ticket sales were dwindling and they were having trouble filling out seats for events. With New Japan's announcement of launching a new US subsidiary, it remains to be seen how it will affect the US-based promotion.
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