Step 2: Nix the rematches!

An astounding percentage of WWE's pay per view matches this year have been rematches. As a result, originality and buzz have been nearly wiped clean. Pay per views are constantly a long slog of rematches with little done in the build to justify them.
Carmella and Alexa Bliss could drop their titles at SummerSlam, it's far from out of the question that they get rematches at Evolution. Beyond that, certain women's feuds could be dragged to the point of nausea and put onto the show. Is anyone interested in seeing Ember Moon, Sasha Banks, and Bayley vs. The Riott Squad for the millionth time?
If Evolution is to succeed, WWE's main roster should book it with new, exciting matches, or at least ones we haven't seen take place in a long time. How about a triple threat match between Charlotte, Becky, and Asuka, or a clash of styles between Ronda Rousey and Ember Moon?
A little originality can go a long way.