Step 3: Get fans invested in matches
Asuka and Charlotte didn't just have a great match. There was a lot at stake in it. Asuka's undefeated streak vs. Charlotte Flair's title. The two most dominant women in the company, a match fans had been dreaming about for a few years.
No other women's match on the main roster has felt as big. That's because the main roster matches are often either rematches or are built in a haphazard fashion consisting of a few promos, maybe a beatdown, and some tag team matches. The result is a barebones affair without the spark that could turn it into truly something memorable and enthralling.
WWE is guilty of this throughout its roster, but it's particularly glaring with the women's division.
If WWE wants Evolution to succeed, it's time for them to put in more effort. They should make the matches have higher stakes and feature real personalities. They shouldn't be subjected to the usual tropes. Otherwise, Evolution will mostly be remembered as a monotonous affair with a few special matches that didn't come from the main roster.
If WWE wants to truly make it "historic," they'll put in some effort for this.
