#2 John Cena

While John Cena will be viewed by the public and WWE fans as a hero for not going to Saudi Arabia after the brutal murder of Jamal Khossogi, the company is probably going to feel quite differently about the matter.
In fact, this could be the beginning of a rift in the relationship between The Cenation leader and the company that made him.
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If nothing else, John Cena refusing to appear at the upcoming pay per view proves that WWE can no longer rely on the former Champion in times of controversy and that Cena might just care more about his own image than that of The WWE.
Either way, that's going to mark a huge change in the relationship between the two, which might not be good for WWE.
In the end, John Cena is The WWE's most polarizing and popular character and to not have him at a pay per view, should be a wake-up call for the company that he will not blindly stand with whatever they want.
Unfortunately for Cena, while this will probably raise his public profile, its probably going to end up hurting him when it comes to the company that made him famous.
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