Since the Shield broke up on the 2nd of June 2014, Roman Reigns and Dean Ambrose have stuck together. Both have had each others back no matter the consequences. As Fastlane draws ever closer, there's bound to be some tension growing between the two competitors.
At first glance, it could have naturally presumed that if either of the Superstars is going to turn heel, it would automatically be Dean Ambrose. Besides Dean Ambrose is the one with the gimmick that could automatically work whether he is a heel or a face, the crowd are certainly behind Dean Ambrose.
The WWE Universe do not conflict whether or not they like him. For the past few weeks, we've been witnessed how both Dean Ambrose and Roman Reigns have been dealing with their upcoming match against each other at Fastlane. While Dean Ambrose appears to be taking everything in his stride, taking it each night as it comes.
On the other hand, we've seen Roman Reigns on a couple of occasions not entirely happy with the Lunatic Fringe. For example on Smackdown a couple of weeks ago, Ambrose accidently took Roman Reigns out a couple of times. While Dean Ambrose openly admitted he had got too riled up, Roman Reigns didn't exactly seemed pleased and asked Dean Ambrose to calm down.
With small accidents like this beginning to happen are we beginning to see Roman Reigns turn heel? Or was this nothing more than an accident, that simply annoyed Reigns?
If WWE needed any more reasons to turn Roman Reigns heel, there is one that Vince McMahon can't ignore, merchandise sales. As of late John Cena is no longer the highest seller when it comes to merchandise sales and neither is Roman Reigns.
In fact, Kevin Owens seems to be selling much more merchandise than both of them. With Roman Reigns not bringing in the money, like the WWE wanted him to, it won't be a surprise if he makes a heel turn at Fastlane.
Amidst with everything else, not only would turning Roman Reigns probably gain WWE the reaction they've been expecting for the past year or so, but it also gain them the revenue they've been lacking recently.
Perhaps instead of trying to make Roman Reigns the new John Cena or Daniel Bryan, they should turn Roman Reigns to see if he would work better as a heel instead of a face. Will WWE unveil their plans concerning Roman Reigns, we have to wait until Fastlane.
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