6 Controversial Things WWE Must Do Before Crown Jewel

#1 Tease Dean Ambrose costing Roman Reigns the title

Whether WWE actually wants The Universal title to change hands or not, it is absolutely imperative that they at least hint at Dean Ambrose being the one to cost Reigns his Universal title. Not only will doing this increase the buy rate for the pay per view and add an extra layer of storytelling, it also allows Reigns to look strong in defeat if they go through with it.

Of course, WWE has already done a great job in doing that by having Dean Ambrose walking out on The Shield during the October 8th Raw main event, but they really need to shift the narrative to Ambrose threatening to cost him. At least that way, The WWE Universe will have a huge unknown heading into the pay per view, which will make the match even more special.

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Edited by Nishant Jayaram