In all likelihood, Jinder Mahal will not be WWE Champion much longer. Despite the fact that WWE had their hopes pinned on the man to increase business in India, there has been no increase in business whatsoever, as revealed in our exclusive piece. Lagardère Sports, WWE's new international sponsorship sales agency, advised the company not to put too much focus on the Indian market deeming it to be very poor in terms of "spend per head," with limited money making potential.
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Will the title change hands at Summerslam in Brooklyn? Will an Artist hold the top prize? Is there a lone wolf lurking in the shadows?
That concludes our weekly news recap. Join us again next week, as we bring you the hottest news from the world of sports entertainment.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.
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