WWE News: Stephanie McMahon talks about the WWE connecting with the audience
And discusses other avenues through which the product can be marketed
One of WWE's principle owners Stephanie McMahon was present at Cannes this week where she talked about various things including how the WWE connects with the audience.
She also talked about "misperceptions" about WWE and how one of her jobs is to put smiles on peoples’ face with their product.
Below are some highlights from her interview:
"It still may not be someone's cup of tea—I mean, we're not going to appeal to everybody, But it's a heck of a lot of fun. If I can get someone to come to a show, that's the best way for me to sell them on what we are because they experience it. That's our company's mission; to put smiles on people's faces."
She also talked about being a fan of the business first and the owner later as well as the unlimited possibilities of virtual reality content:
"We are definitely exploring that content because I have seen some of the early renderings and it is so cool, I am a fan first and foremost - you have to be to be in our business and to be able to walk down the ramp and get in a ring and to see your opponent in the ring - it's the most unbelievable experience.
I can't wait to see how that unfolds and of course, we'll be doing all of our due diligence and research and if it makes sense for us from a business standpoint we will continue to evolve that model."
Along with this, Stephanie also revealed that the WWE has a partnership with Samsung and 'a few others' for exploring possibilities in the virtual reality, but didn't reveal much about the nitty gritty of the deal.