Another secret to Smackdown’s potential success, could be something to do with identity.
Once upon a time, Raw and Smackdown didn't share the same entrance stage set-up, they didn't have the same jumbotron and they just didn't have the same vibe as Raw.
Today, both shows mirror one another.
The only thing that changes between shows, is the color of the ring apron. Remember the days of the jumbo fist protruding from the backdrop? Remember how incredible that looked?
It had its own identity and just those simple, subtle changes can make for a much more aesthetically appealing program, which results in more eyes on the show, which results in the ratings Shane McMahon needs in order to make his brand a legit competitor in this most unique rivalry.
Well, who comes out on top? When the history books are re-written, how will this story play out from the 2016 draft and brand-split?
Will it be Stephanie McMahon as the reigning queen of the sibling feud? Or, will Shane bring Smackdown from the ashes and return the show to its Attitude Era-type of relevance?
Honestly, I don't see this ending with one brand basking in its own reflected glory. I see this ending with a ton of superstars getting to showcase their talents in ways once impossible, due to an overloaded roster and lack of opportunities.
This is an exciting time in which more than one person can be a winner and more than one brand can make significant strides to better the overall product.
In the end, it is possible that either Raw or Smackdown will be declared as the winner of some sort of ratings feud. However, the other real possibility is that in the end, the WWE Universe will be the true victors.
There is that chance that an entire company rethinks the way they do business and becomes a more complete brand as a whole. It's not about Raw vs. Smackdown. It's about WWE vs. The past and learning a thing or two from some of the ill-advised decisions that decreased the value of the entire product.
If that indeed does happen, everyone, including BOTH Stephanie and Shane will be true winners in the end.
Bayley gives us a HUGE update on a top Superstar's upcoming return RIGHT HERE.
