10 Popular Superstars That WWE has not done justice to

#4 Sami Zayn

What can WWE do with Sami Zayn?

While Sami Zayn didn't have the best start to his main roster career, especially since he suffered a shoulder injury before a match with John Cena, things only got worse upon his return to the company. With that being said, not only did WWE put him back on NXT first before returning him to the main roster, they also didn't give him a lot to work with when he got back up there.

Sure, WWE did give fans Sami Zayn versus Kevin Owens when he returned to the main roster, but that feud seemed to drag on forever and lose its intensity as it went on. WWE later put him in a feud with Chris Jericho, which he lost and then putting him up against Bruan Strowman in a series of matches.

Once Strowman and Zayn had their David versus Goliath feud on Raw, Strowman eliminated him in a battle royal to determine who would join Team Raw for the seven on Seven Survivor Series match against Smackdown Live. After losing that opportunity, Zayn was put back in a feud with Strowman after failing to capture The Intercontinental title from Dolph Ziggler at Road Block.

WWE did give Zayn a win against Strowman in a ten-minute survival match, but later had him lose to Strowman in a last man standing match on Monday Night Raw. After a few more months Zayn was traded to Smackdown Live again, where he would go on to become Kevin Owen's guardian angel.

In the end, Zayn is another example of start and stop pushes ruining a superstar and time on Smackdown Live is definitely indicative of that. Not only did WWE have Owens and Zayn fail to win The WWE Title from AJ Styles and lose their jobs on one occasion, they also had Daniel Bryan and Shane McMahon foil their plans at every turn.

If nothing else, WWE could have done an experiment that would have actually worked and have Zayn and Owens compete as co champion, but they didn't pull the trigger on it. Unfortunately for the duo, that negatively affected them and the fans stock in them, which resulted in the pair being moved back to Raw without much fanfare.