The biggest winners and losers of last night's Raw (October 28)

Disclaimer: The views of the author do not necessarily reflect those of Sportskeeda.

After a catastrophically embarrassing rating last Friday with SmackDown on FS1, WWE was hoping to make a better impression on Monday's show. It was the last main roster program before Crown Jewel, so how well did the company do in building up that event? Who got the most and least out of last night's Raw? Let's take a look.

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Loser: Asuka

Asuka's heel turn has gone well, and she's reinvented herself alongside Kairi Sane, spitting mist and laughing maniacally. Spitting mist in Paige's face was a great supplement to the heel act and getting the darker character over. But the video above is the most notable thing of the night.

Asuka looks like she's being built as Becky's next challenger, with their history going back to last December being highlighted. The thing is, though, that she doesn't have much of a chance of winning. The more than likely scenario is that Asuka will lose.

We've seen this with Asuka too many times to get optimistic. She's on a roll, then suddenly it all comes crashing down, and this time, the accident looks obvious. The best Asuka can realistically hope for is a soft landing after Becky inevitably gets her win back from the Royal Rumble.

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Winner: Buddy Murphy

This match wasn't anything special, but Buddy Murphy got exposure and beat R-Truth in a singles contest, and it's notable that the former Cruiserweight Champion didn't waste his time going after the 24/7 Championship that R-Truth still holds.

Hopefully these victories will lead somewhere. As of now, it's a good way to get Murphy the exposure that he wasn't getting on the Blue brand. With a bit more time, he could become a solid upper midcard player on Monday Night Raw.

Winner: Humberto Carrillo

Humberto Carrillo is rumored to be in line for a push in yet another attempt by WWE to saturate the Latin American market. Bouncing off his strong showing with Seth Rollins, he took on the United States Champion, AJ Styles.

Once again, Humberto Carillo fell short, but he put on a good showing against the man who reigned as WWE Champion for 371 days. As far as career trajectories go, he went from being essentially an extra on 205 Live to facing Seth Rollins and AJ Styles on the flagship show of the company. It doesn't get much better than that.

The danger, of course, is that he'll become the next Andrade - stuck in the role of making the top stars look really good but never being able to bust through that glass ceiling. We'll see if that happens, but either way, even that role is leagues better than what he was doing before, so it's all a big win for him for now.

Loser: Rusev

Rumors are swirling that Rusev is currently in contract negotiations with WWE. That would make sense in conjunction with this storyline. Is WWE doing what they've long been accused of and trying to humiliate Rusev in case he decides to bow out of the company?

The final scene of the night was Rusev sent helplessly to the canvas. Before that, Lana accused him of being a sex addict who cheated on her and wanted to destroy her career.

There's a certain Attitude Era flavor to this, but cuckoldry storylines can never be good for the humiliated husband.

If WWE intends to keep Rusev under contract, the company certainly has an odd way of showing it. And it isn't like the humiliation effort would pay off in the long run, were he to go to AEW in their worst nightmare, I'm sure Tony Khan and crew would reinvent him in a flash.