The positives and negatives of co-branded PPVs

#4 Negative: Less Special

The big four need to feel important

When the big four shows usually roll around, one of the main attractions since the brand split has been the fact that both Raw and SmackDown Live would be competing on the same night. We'd get the odd interaction backstage between the rival brands every now and then, and with Survivor Series, we were even able to see them go head to head.

Now, however, that's kind of been ruined. Take Backlash as a prime example - several of the matches that took place were inter-branded due to the Superstar Shake-Up. Now, aside from the travel packages and TakeOver specials, there isn't much that separates shows like SummerSlam and Survivor Series from the rest of the pack.

The Rumble and Mania tend to take on a life of their own, but still.