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#4 Rick Steiner and Chucky
In its heyday, Monday Night Nitro was one of the most popular cable television series. In 1997 and 1998, it regularly drew over 5 million viewers. However, Monday Nitro would also be famous for some of the most hilariously bad moments in wrestling history. Such as the time when Rick Steiner challenged a child's doll to a fight. And not just any child's doll. It was Chucky, from the popular movie franchise Child's Play.
Rick Steiner, a very successful tag team wrestler, was on the verge of a serious singles career and in the midst of a feud with his real-life brother Scott Steiner. During an interview segment with Mean Gene Okerlund, Chucky appeared on the big screen in front of the thousands of fans at the arena, and the millions watching at home.
He started talking trash and making lame digs at Rick Steiner and Mean Gene, which resulted in Rick Steiner challenging a children's doll to a fight. Here was a top babyface in the largest wrestling company at the time, telling a doll "If you have something to say, come down and say it to my face." Moments like these were a big reason why WCW ended up going out of business in 2001.
Their fascination for Hollywood and the alliances they tried to form did worse for the business than they expected.
