What if SmackDown goes to three hours?

SmackDown is rumored to move to three hours. What would that mean for the blue brand?
SmackDown is rumored to move to three hours. What would that mean for the blue brand?

#1. A diluted show

We can expect to see long rest holds and lackluster segments to help SmackDown fill up three hours of programming
We can expect to see long rest holds and lackluster segments to help SmackDown fill up three hours of programming

Traditionally, Monday Night Raw aired for two hours with only occasional three hour specials, often as not booked around specific gimmicks like bringing back stars from the past, hosting a tournament, or otherwise doing something different to justify the extra time. However, three-hour Raws are now the norm, and most fans don’t seem too pleased about it. Sure, these longer episodes bring in more money for WWE. They also, however, risk over saturating the market too much product at hand.

Perhaps the worst part of three hours Raws is the inevitably diluted quality. Often, there’s a good one to two hours of programming embedded in those three hours, but in watching the whole shows, fans grow frustrated with actively bad or overly long segments. There’s every reason to believe SmackDown would suffer a similar fate if it, too expanded.

Quick Links