#2 Ronda Rousey needs to be a heel

When she debuted at the Royal Rumble, Ronda Rousey looked more like Jason Jordan during the summer than a genuine threat to the entire women's division. Ronda Rousey doesn't fit the smiley babyface role. Putting her in that role would be a mistake.
Ronda Rousey is naturally unlikable. WWE should take advantage of this and make her the division's mega heel. Her story arc should mirror her UFC career - her arrogance and her disbelief at losing. It would be natural and organic rather than forced.
Look who just shut down all of Tony Khan's critics! More HERE.
Pushing Ronda Rousey as the top babyface would feel disconnected. Having her go on a monster run through fan favorites while supposedly being the hero would make the disconnect feel that much worse.
But having her run through people as the heel she was during her UFC career? That would work much better.