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Worst WWE Gimmicks of all-time: 5 Worst gimmicks from the Attitude Era

From a naked wrestler and a love slave to a drug dealer - we have it all.

PMS (Pretty Mean Sisters) with the love slave ‘Meat’

A lot of us look back at the Attitude Era with rose tinted glasses because of the epic matches, moments and characters that for some of us, were our first memories of wrestling. For all the moments and memories, we tend to forget the ugly side of the Attitude Era – an underwhelming midcard with poor wrestling skills amongst them (until the later stages of the Attitude Era), a fair share of bizarre storylines often with twists for the sake of it and some terrible gimmicks which were often borderline offensive.

Also Read: 20 Worst gimmicks in wrestling history

Today, we take a look at some of the worst gimmicks that the Attitude Era, quite a few of the probably the brainchild of Vince Russo. Can anything top a near-naked wrestler? Read on to find out.


5: Key

Key’s gimmick was that of a drug dealer.

I can’t believe Key is number 5. That how bad the other gimmicks on this list are.

Vic Grimes was recruited by Jim Cornette from All-Pro Wrestling and handed a dark match before an episode of Monday Night Raw. Following the match, Grimes was signed on the spot and given the gimmick of Key, a drug dealer. Yes, a drug dealer (key is the street name drug dealers use for kilo).

Key was brought in as Road Warrior Hawk’s drug dealer. Hawk, was in the middle of addiction issues at the time, which made all this even more ludicrous and insensitive. Droz was said to be the one who got Hawk addicted to drugs, in storyline, so that Droz could take his place and tag with Animal.

Unsurprisingly, Key was released within a few months.

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