#3 Finn Balor

Balor is a very charismatic superstar and it isn't difficult to take a liking to him. The problem with this is that it has made his character a bit boring and predictable. He hasn't returned to the main event scene ever since he was forced to relinquish the WWE Universal Championship.
His reunion with Carl Anderson and Luke Gallows did bring him back into the spotlight but this is not enough. If the WWE want Balor to return to the top, a heel turn is the best way for them to get this started.
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Balor has been a face character since he debuted in the WWE and a heel run would inject new life into his current character. This heel run should serve as the catalyst for him becoming the WWE Universal Champion.
It is clear that the WWE is keen on keeping Reigns as a babyface character. This means that it will be a bit difficult for Balor to establish himself as a face champion, even though the fans do respond to him and treat him as a face character.
Balor never received a rematch for the title which he never lost and this is something which needs to be fixed. The WWE could use this as a means for Balor then deciding to go heel and pursue the championship.
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