On Wednesday evening, the Chicago Cubs won the World Series for the first time in 108 years, and as a result of this win, WWE awarded the Cubs with a replica WWE World Championship, which was subsequently worn by third baseman, Kris Bryant.
Former WWE announcer, Jonathan Coachman, appreciated this so much, that he mentioned on Twitter how important and beneficial the partnership that WWE has with other sports is. In fact, he called this connection a “win-win” situation.
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Many critics do not consider pro wrestling a legitimate sport, due to its predetermined outcomes. For those who support it, we all know that while the outcomes are indeed planned, it does present a fascinating form of entertainment that only avid fans can explain.
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Recently, WWE has become so popular, that a connection with the world-renowned sports channel, ESPN, was established, with a host of wrestlers interviewed. This connection is spawned by Coachman, who maintained a relationship with WWE since he departed in 2008 for a position with ESPN.
Now, wrestlers appear on ESPN TV frequently, including the “Off the Top Rope” segment that Coachman has with current WWE stars.
WWE’s relationship with ESPN is a positive way to build a wider audience. In addition, it brings in the audience that might have been lost, as the years went by, mainly due to WWE losing its lustre, and not having a “larger-than-life” character. This rings true with the return of Goldberg.
Since coming back, Goldberg has been on ESPN to promote his match against Brock Lesnar at Survivor Series. He also drew high-energy crowds in both Denver and Hartford. In fact, Goldberg’s return in Denver increased the viewership by 14 percent, followed by a 10 percent drop, the following Raw when he did not appear; according to the Wrestling Observer.
Either way, ESPN creates a much-needed platform for people to be exposed to WWE. Moreover, it presents a challenge for the creative team to step up with developing talent in order to receive an interview on such a big stage such as ESPN.
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